Call of Duty // #EarthWorldProblems

Sure, Earth has its fair share of serious issues, but you wouldn’t know it when seeing what people choose to complain about on Social Media.  So, Call of Duty took to Twitter’s #FirstWorldProblems and squashed their complaints with the challenge of space, revealing them as nothing more than #EarthWorldProblems. Over two days, we operated a newsroom to create, share, and troll Social Media with over 200 custom pieces of content. Hijacked the newsfeed and engaged with brands, celebrities, influencers, media outlets, trending topics, gamers, and random Twitter users to create buzz upon its launch. The campaign resulted in 251.6MM potential impressions, $1.25MM in earned media value and +35% positive sentiment for their upcoming release, Infinite Warfare.
 
I art directed and designed custom posts for the #earthworldproblems campaign.

Social

Call of Duty // Infinite Warfare Zombies

A Facebook canvas was designed for Call of Duty Infinite Warefare Zombies to get fans excited for the new game, offering an incentive to pre order directly from Facebook. This was also a push to create shareable content on social platforms.
 
I designed and built the Facebook canvas for Infinite Warfare Zombies.

Social

Call of Duty // There is a Soldier in All of Us

A giant marketing push was initiated to target hardcore fans and novice players alike with the campaign, dubbed “There is a Soldier in All of Us.” Rather than using footage of actual game-play, it starred people from different walks of life, from the anonymous to celebrities, engaged in a dramatization of what it’s like to play the game.
 
I was responsible for the digital retouching on the first campaign, There Is a Soldier in All of Us.

Retouching