Michele Pappas

AT&T

att_icw_header_1000x300

AT&T // It Can Wait

A campaign to get more teens and drivers to make a lifelong commitment to never text and drive by taking a pledge at itcanwait.com. They can also share their promise and join the social movement by using the hashtag, #itcanwait. To date, the campaign has garnered more than 4 million pledges.

 

I was responsible for the design of their website, mobile app, Facebook, Twitter, and digital banners.

 
 


 

Website

 
 
att itcanwait website02
att itcanwait mobile


 

Social

 
 

att itcanwait social
att-itcanwait-social2
att-itcanwait-social3


 

Digital Banners

 
 

att itcanwait digitalbillboards